• Wiley Research Methods For Business : A Skill-Building Approach Wiley Research Methods For Business : A Skill-Building Approach

Wiley Research Methods For Business : A Skill-Building Approach

Product Code : 9788126556748

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Wiley Research Methods For Business : A Skill-Building Approach


Research Methods for Business provides a concise and straightforward introduction for students to the world of business research.  The skill building approach provides students with practical perspectives on how research can be applied in real business situations. This edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research.This edition includes a range of new material on alternative approaches to business research, including three new chapters on: The Critical Literature Review, Observation and Questionnaires. Other chapters on The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews and The Research Report have also been substantially revised.

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Brand / Publisher Wiley India Pvt. Ltd.
Return Policy 30 Days
Book Type Text Books
Edition 6th
ISBN 9788126556748
Author Prof : Uma Sekaran , Roger Bougie
Language English
Class Class X
Specialization Business & Management
Subject Business Studies
Pages 448
Binding Paperback


Brand Information

Wiley India is the Indian subsidiary of John Wiley & Sons, Inc., a leading global publisher. Founded in 1807, John Wiley & Sons, Inc has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. 


Wiley India brings to you a gamut of books and digital products ranging from IT and Business books to local reprints of bestselling higher education textbooks at Indian prices. In addition, Wiley’s products in India include Wiley Maestro, Purdue NExT, Wiley eTextbooks, Wiley Online Training, JEE Knockout, For Dummies, Wiley Online Library, Sybex, Jossey-Bass, Capstone, J.K.Lasser, Pffiefer,  WileyPlus, Wiley Visualizing and many more.
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