• Wiley Services Marketing & 2E Operation & Management Wiley Services Marketing & 2E Operation & Management

Wiley Services Marketing & 2E Operation & Management

Product Code : 9788177223767

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Regular Price: Rs. 429

Special Price: Rs. 408

Quick Overview

Wiley Services Marketing & 2E Operation & Management


The book equips the readers with the relevant information and develops the skills necessary to understand and use of that unique skill. In this book, concepts and theories are explained in relation to how they directly apply to a service business and every concept is followed by a real-world example. The book uses a unique triangular method of positioning a service operation. It contains eight comprehensive cases that can be used for term projects. Each chapter of this book ends with discussion and critical thinking questions to pose challenging scenarios.

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Brand / Publisher Wiley India Pvt. Ltd.
Return Policy 30 Days
Book Type Text Books
ISBN 9788177223767
Author Prof : Kenneth E. Clow , David L. Kurtz
Language English
Study Stream Management
Subject Operations
Binding Paperback


Brand Information

Wiley India is the Indian subsidiary of John Wiley & Sons, Inc., a leading global publisher. Founded in 1807, John Wiley & Sons, Inc has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. Wiley India brings to you a gamut of books and digital products ranging from IT and Business books to local reprints of bestselling higher education textbooks at Indian prices. In addition, Wiley’s products in India include Wiley Maestro, Purdue NExT, Wiley eTextbooks, Wiley Online Training, JEE Knockout, For Dummies, Wiley Online Library, Sybex, Jossey-Bass, Capstone, J.K.Lasser,Pffiefer, WileyPlus, Wiley Visualizing and many more.

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