• Wiley Strategic Management Wiley Strategic Management

Wiley Strategic Management

Product Code : 9788177228229

Availability: In stock

Rs. 299

Quick Overview

Wiley Strategic Management


"In a reader friendly style and structure, the book discusses the principles and concepts of strategic management. Strong emphasis on the current trends in the strategic management discipline is one of the special attributes of the book.
A complete chapter is dedicated for each current topic that explains strategic management process in the context of globalization, international business, and information technology. Coverage of latest theories related to strategic management, new business models, and advanced techniques make this book a distinguished text. Case studies, diagrams, tables, and exhibits are used to elaborate the concepts and make the readers comfortable with the subject matter. The book continues the tradition of being an ideal for self-study and comprehensively meets the requirements of students pursuing specialised HR courses, MBA, PGDM, BBA and allied disciplines. Entrepreneurs and professionals will also find this book useful.

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Brand / Publisher Wiley India Pvt. Ltd.
Return Policy 30 Days
Book Type Text Books
ISBN 9788177228229
Author Prof : Alpana Trehan
Language English
Study Stream Management
Subject Management
Pages 272
Binding Paperback


Brand Information

Wiley India is the Indian subsidiary of John Wiley & Sons, Inc., a leading global publisher. Founded in 1807, John Wiley & Sons, Inc has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. 


Wiley India brings to you a gamut of books and digital products ranging from IT and Business books to local reprints of bestselling higher education textbooks at Indian prices. In addition, Wiley’s products in India include  Wiley MaestroPurdue NExTWiley eTextbooksWiley Online TrainingJEE KnockoutFor DummiesWiley Online LibrarySybexJossey-BassCapstoneJ.K.Lasser,Pffiefer,  WileyPlusWiley Visualizing and many more.
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