• Wiley Strategic Market Management : Global Perspectives Wiley Strategic Market Management : Global Perspectives

Wiley Strategic Market Management : Global Perspectives

Product Code : 9788126548927

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Rs. 529

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Wiley Strategic Market Management : Global Perspectives


The new edition text is a mainstream text suitable for all business students studying strategy and marketing courses. A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the use of examples and vignettes. For the new edition, new examples have been employed to drive the global ambition.


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Brand / Publisher Wiley India Pvt. Ltd.
Return Policy 30 Days
Book Type Text Books
ISBN 9788126548927
Author Prof : David A. Aaker
Language English
Subject Management
Pages 368
Binding Paperback


Brand Information

Wiley India is the Indian subsidiary of John Wiley & Sons, Inc., a leading global publisher. Founded in 1807, John Wiley & Sons, Inc has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. 


Wiley India brings to you a gamut of books and digital products ranging from IT and Business books to local reprints of bestselling higher education textbooks at Indian prices. In addition, Wiley’s products in India include Wiley Maestro, Purdue NExT, Wiley eTextbooks, Wiley Online Training, JEE Knockout, For Dummies, Wiley Online Library, Sybex, Jossey-Bass, Capstone, J.K.Lasser,Pffiefer,  WileyPlus, Wiley Visualizing and many more.
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