• Wiley The 4 Lenses of Innovation : A Power Tool For Creative Thinking Wiley The 4 Lenses of Innovation : A Power Tool For Creative Thinking

Wiley The 4 Lenses of Innovation : A Power Tool For Creative Thinking

Product Code : 9788126555123

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Wiley The 4 Lenses of Innovation : A Power Tool For Creative Thinking 


The Four Lenses of Innovation describes a systematic methodology for generating breakthrough ideas that can be used across an entire organization to successfully create new growth opportunities. There are four essential perspectives -- four ""perceptual lenses"" -- that seem to dominate most successful innovation stories and that often characterize the entrepreneurs or companies behind them.
In case after case, we find that the innovators came to their insights by:
• CHALLENGING ORTHODOXIES -- questioning deeply-held dogmas inside companies and inside industries about what drives success
• HARNESSING TRENDS -- spotting unnoticed patterns of trends which could substantially change the rules of the game
• LEVERAGING RESOURCES -- thinking of a company as a portfolio of skills and assets that can be recombined or stretched into new opportunities
• UNDERSTANDING NEEDS -- learning to live inside the customer's skin, empathizing with unarticulated feelings and identifying unmet needs

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Brand / Publisher Wiley India Pvt. Ltd.
Return Policy 30 Days
Book Type Text Books
ISBN 9788126555123
Author Prof : Rowan Gibson
Language English
Class Class X
Specialization Business & Management
Subject Business Studies
Pages 304
Binding Paperback


Brand Information

Wiley India is the Indian subsidiary of John Wiley & Sons, Inc., a leading global publisher. Founded in 1807, John Wiley & Sons, Inc has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. 


Wiley India brings to you a gamut of books and digital products ranging from IT and Business books to local reprints of bestselling higher education textbooks at Indian prices. In addition, Wiley’s products in India include Wiley Maestro, Purdue NExT, Wiley eTextbooks, Wiley Online Training, JEE Knockout, For Dummies, Wiley Online Library, Sybex, Jossey-Bass, Capstone, J.K.Lasser, Pffiefer,  WileyPlus, Wiley Visualizing and many more.
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